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FireBalance Body Roll-On — view 1 of 11

FireBalance

FireBalance High-Potency CBD + CBG + THC Body Roll-On Collection

2 formulasIce and Fire
$29.95 – $34.95 MSRP · suggested retail
Strength 5000mg CBD + CBG + THC Icy Cold

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Questions? 855-FIRE-BAR

A high-potency topical roll-on in two formulas — Ice, the full-strength formula, and Fire, the gentler formula for sensitive markets.

Fire is the commercially interesting one. It sells to the customer who will not buy anything else on your shelf, it goes into markets the rest of the catalog cannot, and it opens a conversation with an older demographic nothing else here reaches.

Topicals turn slower than edibles but they repeat harder, and they reach a noticeably older customer than the rest of the counter.

Where it sells

The wellness facingReaches the customer who will not buy an edible or a bag.
Older demographicFire is the door-opener. Merchandise it in front.
Repeat businessSlower turn than edibles, higher repeat rate.

Specifications

Line
FireBalance
Format
Topical roll-on
Formulas
2 — Ice, the full-strength formula · Fire, the gentler formula
Use
External use only
Testing
Third-party lab tested; certificates by product name at firebarlabs.com/pages/lab-testing

Questions buyers ask

Which of the two should I lead with?

Fire. It reaches a customer the rest of your shelf does not, it fits markets where the full-strength formula will not, and it is an easier first sale.

Who buys topicals?

A noticeably older customer than the rest of the counter, and one who comes back on a schedule.

Where are the lab results?

On file for every consumable, searchable by product name at firebarlabs.com/pages/lab-testing.

More FireBalance

Stocks well with

Counter and wall on the same order — one invoice, and the volume discount counts the whole thing.

The discount ladder

Comes off the whole order, automatically, at checkout.

  1. $300 Opening order minimum
  2. $500 5% off the order — and it ships free
  3. $1,000 10% off the order
  4. $2,500 15% off the order